S30 · E07

Suggers, Fruggers and Data-Muggers

Feb 15, 19931h

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?

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Suggers, Fruggers and Data-Muggers

Episodes

Awakening the Frozen Addicts

Cheating Time

TB - The Forgotten Plague

No Ordinary Genius (1)

No Ordinary Genius (2)

Mars Alive

Suggers, Fruggers and Data-Muggers

The Pyramid Builders

Here Be Monsters

Iceman (Update)

Whatever Happened to Star Wars

Resurrecting the Dead Sea Scrolls

Dante Goes to Hell

Ghosts in the Dinosaur Graveyard

The New Alchemists

Allergic to the 20th Century

Wot U Looking At?

The Electronic Frontier

A Vital Poison

Chimp Talk

Life is Impossible